← Netic
Netic role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI platform that talks to customers across channels to fill the schedule for home service businesses.
Who you'd be calling
Owners, GMs, VPs of Operations and marketing leaders at home service companies like HVAC, plumbing and electrical.
Your opener
“Hi Sam, this is Alex from Netic. I know I'm calling out of the blue. We help home service companies book more jobs by following up with customers automatically. How do you handle calls and leads that come in after hours or while your team is busy?”
Problems you solve for them
- Missed calls and slow replies mean lost jobs
- Techs sit idle while the schedule has gaps
- Past customers never get followed up with for repeat or maintenance work
Discovery questions to ask
- What happens today when a customer calls and nobody can pick up?
- How full is your schedule, and where do you see gaps?
- How do you stay in touch with past customers about maintenance or repeat work?
Objections they'll throw at you
“I'm busy right now.”
→ I get it, you're running jobs. I'll be quick. Can I ask one question about missed calls, or is there a better time to call?
“We're not interested.”
→ No problem. Just so I understand, is your schedule already full, or is it more that you don't want to change how things work?
“We already use something for this.”
→ Good to hear. What does it do well, and where do jobs still slip through, like missed calls or follow-ups?
“Just send me an email.”
→ Sure. So it's useful, would you most like to hear about booking more calls or reaching past customers?
Interview tips for this company
- Talk like the owner of a busy trade business: short, practical, no jargon. Their time is tight and they distrust hype.
- Know the numbers that matter to them: booked jobs, missed calls, schedule fill and revenue per technician.
Written from public information about Netic to help you practice. Ask an insider what their role play looked like; it's the best prep there is.