← Netcraft
Netcraft role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Finds and takes down phishing sites, scams and other online attacks that target brands and their customers.
Who you'd be calling
Heads of security, fraud and brand protection at banks, large brands and government agencies.
Your opener
“Hi, is this Jordan? This is Alex from Netcraft. I'll be upfront that this is a cold call. We find and take down fake sites that pretend to be your brand. Got a quick minute?”
Problems you solve for them
- Fake sites and phishing messages hit customers faster than teams can respond
- Taking down scam sites by hand is slow
- Fraud damages customer trust and costs money
Discovery questions to ask
- How do you find out today when someone sets up a fake site pretending to be you?
- Who handles takedowns, and how long do they usually take?
- Have your customers reported phishing in your name recently?
Objections they'll throw at you
“I'm busy right now.”
→ No problem. When would be a better 10 minutes for you this week?
“We're not interested.”
→ That's fair. Out of curiosity, who owns phishing and fake-site problems at your company today?
“We already have a vendor for that.”
→ Good, then you know it matters. How fast do they get fake sites taken down, and are you happy with that?
“Send me an email.”
→ Sure, I can do that. Who else on your security or fraud team should I include?
Competitors worth knowing
ZeroFox, Bolster, BrandShield
Interview tips for this company
- Be able to explain phishing in one simple sentence, and why takedown speed matters.
- Know that Netcraft has been around a long time and sells to large enterprises and governments. Expect to speak to senior security or fraud people.
Written from public information about Netcraft to help you practice. Ask an insider what their role play looked like; it's the best prep there is.