← Muck Rack
Muck Rack role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps PR and communications teams find journalists, send pitches, monitor news coverage and report results.
Who you'd be calling
PR directors, communications managers and heads of comms at mid-sized companies and agencies.
Your opener
“Hi [Name], this is [You] from Muck Rack. I know your day is packed. We help PR teams find the right journalists and track their coverage in one place. How does your team handle media outreach today?”
Problems you solve for them
- Finding the right journalist for a story takes a lot of manual research
- Tracking news coverage across many outlets is slow
- Hard to show leadership what PR work actually achieved
Discovery questions to ask
- How do you find the right journalists to pitch right now?
- How do you track and report coverage to your leadership?
- What tools does your team use today, and what's missing?
Objections they'll throw at you
“I'm busy right now.”
→ Totally get it. I'll keep this to one question. Is there a better time later this week for a quick chat?
“We're not interested.”
→ No problem. Just curious, is media tracking and outreach already working well for your team?
“We already use something like that.”
→ That's helpful to know. What do you like about it, and what do you wish it did better?
“Just send me an email.”
→ Glad to. What's the biggest PR challenge for you right now, so the email is relevant?
Competitors worth knowing
Cision, Meltwater
Interview tips for this company
- Understand what PR people do day to day: pitching stories to journalists and getting press coverage.
- Look at the Muck Rack website and read a bit about how journalists are searched, so you can speak about it naturally.
- Practice asking about their current process; PR buyers often use several tools and spreadsheets.
Written from public information about Muck Rack to help you practice. Ask an insider what their role play looked like; it's the best prep there is.