← Movable Ink
Movable Ink role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that turns customer data into personalized emails and other content that updates for each person when they open it.
Who you'd be calling
VP/Director of CRM, Email Marketing, Lifecycle or Digital Marketing at large consumer brands (retail, travel, finance, media).
Your opener
“Hi Sam, this is Alex from Movable Ink. I know I'm calling out of the blue, so can I take 30 seconds to tell you why I called and let you decide if it's worth continuing?”
Problems you solve for them
- Emails look the same for everyone, so engagement and clicks stay flat
- Customer data sits in different tools and never reaches the creative
- Building many personalized versions by hand takes the team too long
Discovery questions to ask
- How do you decide today what content each customer sees in an email?
- When you want to personalize a campaign, how long does it take your team to build it?
- Where does your customer data live, and how easily can your email team use it?
Objections they'll throw at you
“I'm really busy right now.”
→ Totally fair, I'll be quick. Would it be better if I grabbed five minutes on your calendar later this week instead?
“We're not interested.”
→ No problem, I'd rather not waste your time. Out of curiosity, is personalization just not a focus this year, or is it already covered?
“We already use something for email personalization.”
→ That's good to hear, most teams I talk to do. How well does it handle content that changes at the moment someone opens the email?
“Just send me an email.”
→ Happy to. So I send something useful, what's the one thing about your email program you'd most like to improve?
Competitors worth knowing
Braze, Salesforce Marketing Cloud, Adobe Marketo Engage
Interview tips for this company
- Learn the idea of 'real-time' content that changes when the email is opened. It is the core of their story.
- Know that they sell to big brands, so practice talking calmly and confidently to senior marketing leaders.
Written from public information about Movable Ink to help you practice. Ask an insider what their role play looked like; it's the best prep there is.