← ModMed
ModMed role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
All-in-one software for specialty medical practices covering electronic health records, billing, practice management, and patient engagement.
Who you'd be calling
Practice owners, physicians, and practice or office managers at specialty clinics like dermatology, ophthalmology, and orthopedics
Your opener
“Hi Dr. [Name], this is [You] from ModMed. I know you're between patients, so I'll be brief. I work with specialty practices on cutting down charting and billing headaches. Is that something your office deals with?”
Problems you solve for them
- Doctors spend too much time on charting instead of patients
- Billing errors and denied claims cost the practice money
- Separate systems for records, billing, and scheduling don't talk to each other
Discovery questions to ask
- What system does your practice use for records and billing today?
- How much time do providers spend on notes after the clinic day ends?
- How often do claims get denied or delayed, and who handles that?
Objections they'll throw at you
“I'm busy right now.”
→ I completely understand, patients come first. Who's the best person to talk to, or what time works for a short call?
“Not interested.”
→ No problem. Are you happy with your current system, or just not looking to change right now?
“We already use something for that.”
→ Got it. What's working well with it, and what frustrates your staff the most?
“Send me an email.”
→ Sure. What's your specialty, so I send you something that fits your practice?
Competitors worth knowing
Nextgen Healthcare, athenahealth, Greenway Health
Interview tips for this company
- Learn the vocabulary: EHR, practice management, RCM (revenue cycle management), and why specialty practices need tailored software.
- Gatekeepers like front desk staff are common here. Practice being polite and clear when asking who handles software decisions.
Written from public information about ModMed to help you practice. Ask an insider what their role play looked like; it's the best prep there is.