← MNTN
MNTN role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An advertising platform that helps brands run and measure TV ads on streaming services, aiming to drive sales and website visits.
Who you'd be calling
Heads of growth, performance marketing and digital marketing leads at e-commerce and direct-to-consumer brands, plus agency media buyers.
Your opener
“Hi Morgan, this is Alex from MNTN. We help brands run streaming TV ads and track the sales they drive, like digital ads. Do you have a quick minute?”
Problems you solve for them
- TV ads have been hard to measure, so brands don't know what they drive
- Brands lack a simple way to run streaming TV ads without huge budgets
- Marketers want TV-sized reach with the tracking they get from digital ads
Discovery questions to ask
- Where are you spending most of your ad budget today, and how do you measure results?
- Have you tried TV or streaming ads before, and what held you back?
- How do you decide whether a channel is working?
Objections they'll throw at you
“I'm busy right now.”
→ Got it, I'll be brief. Can we set 10 minutes later this week when you've got more room?
“We're not interested.”
→ No worries. Are you happy with your current ad results, or is TV just not on your radar yet?
“We already run ads on Google and Meta.”
→ Sounds like you're already doing the basics well. Would adding a channel that tracks results the same way be worth a quick look?
“Just send me an email.”
→ Sure. To keep it useful, is your main goal new customers, more sales, or better tracking?
Competitors worth knowing
The Trade Desk, tvScientific, Amazon DSP, Roku Ads Manager
Interview tips for this company
- Learn the basics of connected TV (CTV): ads on streaming services shown on a TV. Be ready to explain how it differs from regular TV and social ads.
- Know a few performance marketing terms like ROAS, CPA and attribution, and use them simply.
Written from public information about MNTN to help you practice. Ask an insider what their role play looked like; it's the best prep there is.