← Miro
Miro role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An online whiteboard where teams brainstorm, map ideas and plan projects together, in real time.
Who you'd be calling
Heads of Product, Design, Engineering, Agile or Program leads, and IT or operations leaders at small and mid-sized companies
Your opener
“Hi Riley, this is Alex from Miro. I know I'm calling out of the blue. We help teams plan and brainstorm together on one shared online board. How does your team handle planning sessions today?”
Problems you solve for them
- Remote and hybrid teams struggle to brainstorm and plan together
- Ideas get lost across slides, docs and screenshots
- Workshops and planning sessions are hard to run online
Discovery questions to ask
- How do your teams run brainstorms or planning sessions when they aren't in the same room?
- Which tools do you use today to map out projects or workflows?
- What gets lost between a meeting and the final plan?
Objections they'll throw at you
“I'm busy right now.”
→ No problem at all. Could I send a calendar invite for a short call later this week?
“We're not interested.”
→ Got it. Is that because your team already collaborates well, or because it isn't a priority right now?
“We already use something (like Lucidchart or FigJam).”
→ Makes sense, many teams do. Is everyone on the team actually using it, or just a few people?
“Send me an email.”
→ Sure. Which team would benefit most, so I can point the email at their use case?
Competitors worth knowing
Lucidchart, Mural, FigJam
Interview tips for this company
- Try Miro's free plan before your interview, so you can talk about real features such as boards, sticky notes and templates.
- Know the split in the profile: SMB deals are quick and high volume, while mid-sized companies have longer evaluations. Show you understand the difference.
Written from public information about Miro to help you practice. Ask an insider what their role play looked like; it's the best prep there is.