← Minitab
Minitab role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Statistical analysis software that helps teams find patterns in data and improve quality and processes.
Who you'd be calling
Quality managers, process improvement and Six Sigma leads, and engineers at manufacturers, plus analysts in other industries.
Your opener
“Hi [Name], this is [You] from Minitab. I'll be upfront that this is a cold call. We help quality and process teams find the cause of problems in their data faster. Do you have a minute to see if that's relevant?”
Problems you solve for them
- Defects and waste cost money and nobody is sure of the root cause
- Teams analyze data in spreadsheets that are slow and error-prone
- Hard to prove that a process change actually worked
Discovery questions to ask
- How does your team track and analyze quality or process data today?
- When a defect or problem shows up, how do you find the root cause?
- Do you run improvement projects like Lean or Six Sigma?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll keep it short. Would a quick two-minute chat later this week work better for you?
“We're not interested.”
→ No worries. Just so I understand, is that because your analysis is working well, or the timing is off?
“We already use Excel or other software.”
→ Lots of teams do. Excel works well for simple jobs. Where does it start to struggle for you, like with bigger data or deeper analysis?
“Just send me an email.”
→ Happy to. What's the main thing you'd want to improve, so I send something that fits?
Competitors worth knowing
JMP, IBM SPSS
Interview tips for this company
- Learn a few plain terms: Six Sigma (a method to cut defects), root cause, and quality control.
- Be ready to ask about the buyer's data problems rather than pitching features; statistics buyers like practical questions.
- Check whether the job targets manufacturing or broader industries, and tailor your examples.
Written from public information about Minitab to help you practice. Ask an insider what their role play looked like; it's the best prep there is.