← Melius
Melius role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An AI creative workspace for generating and editing images, video and audio in one place.
Who you'd be calling
Creative directors, designers, video editors, marketing and content leads at agencies, brands and studios, plus freelancers.
Your opener
“Hi [Name], this is [Your Name] from Melius. I know I'm interrupting your day. We help creative teams make and edit images, video and audio in one place. Is that something your team deals with?”
Problems you solve for them
- Creative work is spread across many separate apps
- Making images, video and audio takes a lot of time and money
- Teams struggle to keep up with demand for new content
Discovery questions to ask
- How many different tools does your team use to make one finished piece of content?
- Where does a project usually get stuck or slow down?
- Are you already using AI for creative work, and how is it going?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll keep it short. Can I grab two minutes this week when you're between projects?
“We're not interested.”
→ Fair enough. Out of curiosity, is AI just not a priority for your team, or have you not found a tool that fits?
“We already use Adobe and other AI tools.”
→ Makes sense, lots of creatives do. We're not asking you to drop them. Where do you lose the most time switching between tools?
“Just send me an email.”
→ Sure thing. What kind of content does your team make most, so I send you something relevant?
Interview tips for this company
- The company profile is thin, so read their website and try the product before the interview.
- Be ready to say what you'd make with it. A short personal example makes you stand out.
Written from public information about Melius to help you practice. Ask an insider what their role play looked like; it's the best prep there is.