← MediaRadar
MediaRadar role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A data platform that shows what ads competitors run and where, helping ad sales and marketing teams plan.
Who you'd be calling
Media sales leaders, agency strategists and brand marketing heads at media companies, ad agencies and brands.
Your opener
“Hi [Name], this is [Your Name] from MediaRadar. I'm calling because we help ad sales teams see which brands are advertising and where, so they can find better prospects. Got a quick minute to see if that's useful for you?”
Problems you solve for them
- Sellers can't easily see who is advertising where, so they chase the wrong prospects
- Agencies and brands struggle to track competitor ad spend and strategy
- Teams waste time building ad research by hand from scattered sources
Discovery questions to ask
- How does your team find and prioritize advertisers to pitch right now?
- How do you keep track of what competitors are doing in advertising?
- What happens when a rep needs fast insight on a brand before a call?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll keep it short. I only want to learn how your team researches advertisers. Could we grab 10 minutes later this week?
“We're not interested.”
→ Understood. Just so I'm not wasting your time, how does your team currently find new advertisers to target?
“We already use a similar tool.”
→ Good to hear you have something in place. What do you like most about it, and is there anything you wish it did better?
“Send me an email.”
→ Sure thing. To make it relevant, are you more focused on finding new advertisers or tracking competitors? And can I check in early next week?
Competitors worth knowing
Pathmatics, Semrush, Comscore
Interview tips for this company
- Know the difference between media sellers (publishers) and buyers (agencies and brands), since the pitch changes.
- Be ready to explain how ad intelligence helps someone hit a sales or campaign goal, in plain words.
Written from public information about MediaRadar to help you practice. Ask an insider what their role play looked like; it's the best prep there is.