← Meadow
Meadow role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A modern payments platform that helps colleges and universities handle tuition, fees, and other student payments online.
Who you'd be calling
Bursars, controllers, student financial services directors, and CFOs or finance VPs at colleges and universities.
Your opener
“Hi [Name], this is [You] from Meadow. I know I'm calling out of the blue, but do you have 30 seconds? I work with universities on making tuition and fee payments easier for students, and I wanted to ask how it works at your school today.”
Problems you solve for them
- Old campus payment systems are clunky for students and parents
- Staff spend lots of time on manual reconciliation and payment questions
- Students miss deadlines or drop out because paying and managing bills is confusing
Discovery questions to ask
- How do students and parents pay tuition and fees today?
- How much time does your office spend on reconciling payments and answering billing questions?
- How old is the system you use now, and is replacing it on anyone's radar?
Objections they'll throw at you
“I'm busy right now.”
→ I get it, especially during the semester. Could I call back at a quieter time, and what would suit you?
“We're not interested.”
→ No worries. Is that because the current process works well for students, or because a change isn't on the agenda?
“We already use a payments system.”
→ Many schools do. What works well about it, and what do your staff or students still complain about?
“Just send me an email.”
→ Sure. To make it useful, would you rather see the student experience or how it reduces work for your office?
Competitors worth knowing
Flywire, TouchNet, Nelnet Campus Commerce
Interview tips for this company
- Know how universities buy: longer decisions, several stakeholders, and sometimes a formal bidding process.
- Understand the student billing cycle: tuition, fees, payment plans, refunds, and financial aid.
Written from public information about Meadow to help you practice. Ask an insider what their role play looked like; it's the best prep there is.