← Matia
Matia role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
One platform for moving, monitoring and cataloging company data, so data teams use fewer separate tools.
Who you'd be calling
Heads of Data, Data Engineering Managers, Analytics Engineers at mid-sized companies with a modern data stack.
Your opener
“Hi [Name], this is [Your Name] from Matia. I know I'm calling out of the blue. Do you have 30 seconds to hear why I called, and then you can tell me if it's worth continuing?”
Problems you solve for them
- Too many separate data tools to pay for, connect and maintain
- Broken or late data that nobody notices until a dashboard is wrong
- Nobody knows what data exists or where it came from
Discovery questions to ask
- How many tools does your data team use today to move, check and document data?
- When a pipeline breaks or a number looks wrong, how do you find out, and how long does the fix take?
- Who spends the most time on upkeep instead of new projects?
Objections they'll throw at you
“I'm busy right now.”
→ Totally fair, I'll be quick. Is it better if I call back later this week, or can I ask you one question now?
“We're not interested.”
→ Understood. Can I ask what's working well with your data setup right now, so I know whether I should even follow up?
“We already use Fivetran and Monte Carlo.”
→ Lots of teams do, and that's exactly who we talk to. Matia puts those jobs in one place. How much time do you spend keeping separate tools in sync?
“Just send me an email.”
→ Happy to. So I send you something useful, which matters more to you: cutting tool costs or catching bad data faster?
Competitors worth knowing
Fivetran, Airbyte, Monte Carlo, Atlan
Interview tips for this company
- Learn the words ingestion, reverse ETL, observability and catalog, and be able to explain each in one plain sentence.
- Your buyer is technical, so stay humble, ask questions and don't pretend to be a data expert.
Written from public information about Matia to help you practice. Ask an insider what their role play looked like; it's the best prep there is.