← Mach9
Mach9 role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An AI platform that turns geospatial and survey data into usable maps and deliverables faster for surveyors and engineers.
Who you'd be calling
Owners and managers of surveying firms, civil engineering firms, and the geospatial leads at infrastructure contractors.
Your opener
“Hi Sam, this is Alex from Mach9. We help surveying and engineering teams get from field data to finished deliverables faster. Do you have a minute to see if that's a problem on your projects?”
Problems you solve for them
- Processing survey and scan data by hand takes a long time
- Skilled surveyors are hard to find, so projects pile up
- Slow data turnaround delays infrastructure projects
Discovery questions to ask
- After your crew collects field data, how long does it take to turn it into a finished deliverable?
- Where does that work bog down: capacity, software, or a lack of people?
- Have you had to turn down or delay projects because the team was stretched?
Objections they'll throw at you
“I'm in the field / too busy.”
→ Understood, you're clearly busy. When is a better time this week for a five-minute call?
“We're not interested.”
→ Fair enough. Is it that turnaround time isn't a problem for you, or that you're unsure about AI doing survey work?
“We already have software we use for this.”
→ That makes sense. Does it still leave a lot of manual cleanup for your team to do afterward?
“Just email me.”
→ Will do. What kind of projects do you do most, so I can send something relevant?
Interview tips for this company
- Learn the plain-English basics: what land surveying is, and what point clouds and lidar scans are. A short video is enough.
- Surveyors are practical and distrust hype. Be humble and ask about their work instead of making big claims about AI.
Written from public information about Mach9 to help you practice. Ask an insider what their role play looked like; it's the best prep there is.