← Luxury Presence
Luxury Presence role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Websites, CRM and marketing tools that help real estate agents build their brand and find buyers and sellers in their network.
Who you'd be calling
Solo agents, team leaders and small brokerage owners who want to win more listings and look polished online.
Your opener
“Hi [Name], this is [Your Name] from Luxury Presence. I know you're probably between showings, so I'll be quick. I work with agents on getting their website and contact list working together to bring in more listings. Do you have 30 seconds for me to tell you why I called?”
Problems you solve for them
- Their website looks dated and doesn't bring in leads
- Past clients and contacts sit in a spreadsheet and go cold
- Agents juggle a website, a CRM and marketing tools that don't talk to each other
Discovery questions to ask
- Where do most of your new clients come from right now?
- What do you use today to keep in touch with past clients and your network?
- When someone lands on your website, what do you want them to do, and does that happen?
Objections they'll throw at you
“I'm busy, I'm with a client.”
→ Totally get it, I'll be quick. Is there a better time later today or tomorrow for a 5-minute chat?
“I'm not interested.”
→ Fair enough, I'm calling out of the blue. Can I ask what's working for you now to get listings, so I know if I should even follow up?
“I already have a website and a CRM.”
→ Great, a lot of agents do. How well do the two work together, and do they flag who in your network might be ready to buy or sell?
“Just send me an email.”
→ Happy to. So I send you something useful, what matters most to you: more leads or a better-looking brand? And can I check in Thursday?
Competitors worth knowing
Chime, Real Geeks, Sierra Interactive, kvCORE
Interview tips for this company
- Learn a little real estate language: listings, sphere of influence, lead follow-up, brand. It shows you respect the agent's world.
- Agents are busy and hate being pitched. Keep your role play short and friendly, and ask about their business before you describe the product.
Written from public information about Luxury Presence to help you practice. Ask an insider what their role play looked like; it's the best prep there is.