← Lotlinx
Lotlinx role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI agents that market each car in a dealer's inventory, VIN by VIN, to move vehicles faster and protect profit.
Who you'd be calling
General managers, used car managers, dealer principals and digital marketing leads at car dealerships and dealer groups
Your opener
“Hi [Name], this is [You] from Lotlinx. I know you're busy, so I'll be short. We help dealers move aging inventory and protect gross profit car by car. Do you have a minute to see if that's something you care about?”
Problems you solve for them
- Cars sit on the lot too long and lose value
- Ad spend is spread out instead of aimed at the specific cars that need to sell
- Dashboards take time to check and act on, so teams react late
Discovery questions to ask
- How do you decide today which cars on your lot get the most advertising?
- What does a car sitting past 60 days cost your store, and how often does that happen?
- Who looks at your inventory marketing numbers, and how often do they act on them?
Objections they'll throw at you
“I'm busy, I'm on the lot.”
→ No problem, I'll be quick. Can I ask one question about your aging inventory, then you can decide if it's worth a longer chat later?
“We're not interested.”
→ Understood. Is that because inventory is moving fine for you right now, or because you've been burned by a vendor before?
“We already have a marketing vendor.”
→ Good to hear you have support. Does that vendor target ads car by car, or more at the store level? I'm curious how they handle your slow movers.
“Send me an email.”
→ Sure thing. What's the best address, and what's the one number you'd want it to speak to, like days on lot or gross per car?
Interview tips for this company
- Learn dealer basics: new vs. used inventory, days on lot, gross profit per vehicle, and what a VIN is.
- Talk in dealer language. Say 'move metal' and 'aged units' rather than 'optimize ad spend', and keep it tied to profit per car.
Written from public information about Lotlinx to help you practice. Ask an insider what their role play looked like; it's the best prep there is.