← LoopMe
LoopMe role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An AI advertising platform that buys and measures mobile and video ads based on outcomes like awareness and sales.
Who you'd be calling
Media directors, heads of programmatic, and brand marketing leads at brands and ad agencies.
Your opener
“Hi Taylor, this is Alex from LoopMe. I know this is out of the blue. We help brands measure video and mobile ads by real results like store visits, not just clicks, and I was curious how you measure campaigns today.”
Problems you solve for them
- Ad buying optimized for clicks, not real brand results
- Hard to prove ads drove awareness, visits, or sales
- Wasted spend on ads that don't reach the right people
Discovery questions to ask
- How do you measure whether a campaign worked beyond clicks and views?
- Which outcomes matter most to your brand: awareness, visits, or sales?
- Which platforms or partners do you buy mobile and video through today?
Objections they'll throw at you
“I'm busy right now.”
→ No worries, I'll keep it short. Can I ask one question about how you measure campaigns, and you can tell me if it's worth continuing?
“We're not interested.”
→ Got it. Is that because measurement is already solid, or because you're not planning mobile and video spend?
“We already work with other ad partners.”
→ Makes sense, most teams use several. Where do you feel you get the clearest proof of results, and where is it fuzzy?
“Send me an email.”
→ Of course. So it's relevant, are you more focused on awareness, foot traffic, or sales?
Competitors worth knowing
The Trade Desk, DoubleVerify
Interview tips for this company
- Learn basic ad terms like impressions, CPM, programmatic, and attribution.
- Remember the pitch is 'outcomes over clicks'; practice saying it in one plain sentence.
Written from public information about LoopMe to help you practice. Ask an insider what their role play looked like; it's the best prep there is.