← Loadsmart
Loadsmart role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Freight shipping software (a TMS) plus a digital freight broker, with experts who step in when shipments go wrong.
Who you'd be calling
Logistics managers, transportation and supply chain directors, and VPs of operations at mid-sized shippers like manufacturers, distributors, and retailers.
Your opener
“Hi [Name], this is [Your Name] with Loadsmart. We help shippers manage freight in one platform, with experts stepping in when something goes wrong. Do you oversee transportation there?”
Problems you solve for them
- Managing carriers, quotes, and shipments across emails and spreadsheets wastes time
- Late trucks and exceptions need constant manual follow-up
- Dock and yard scheduling is messy, causing delays and extra fees
Discovery questions to ask
- How do you book and track freight today?
- What happens when a truck is late or a shipment has a problem?
- How do you handle dock appointments and yard scheduling?
Objections they'll throw at you
“I'm busy right now.”
→ I understand, freight never stops. Could we schedule 10 minutes later this week, and what day works best?
“We're not interested.”
→ Fair enough. Is that because your current freight process runs smoothly, or because it's not a priority right now?
“We already have a TMS or broker.”
→ That's common. How well does it handle exceptions like late loads, and is there anything you wish it did better?
“Send me an email.”
→ Sure. What would be most useful to see: the TMS, brokerage rates, or dock scheduling?
Competitors worth knowing
Uber Freight, C.H. Robinson, MercuryGate
Interview tips for this company
- Learn basic freight words: shipper, carrier, broker, TMS, load, and dock. Be ready to explain what each one means.
- Mention that the product is both software and a service. It's a key difference from software-only vendors, so know how to say it simply.
Written from public information about Loadsmart to help you practice. Ask an insider what their role play looked like; it's the best prep there is.