← LiveRamp
LiveRamp role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Platform that helps brands, marketers, and publishers connect and use customer data safely for ads and measurement.
Who you'd be calling
CMOs, VPs of marketing, heads of data or marketing technology, and ad and media leaders at large brands, agencies, and publishers.
Your opener
“Hi [Name], this is [You] from LiveRamp. I know I'm catching you cold. Do you have a quick minute to tell me how your team connects customer data for marketing?”
Problems you solve for them
- Customer data is scattered across tools and can't be matched to the same person
- Ads and cookies are fading, so reaching the right people is harder
- Sharing data with partners raises privacy and trust worries
Discovery questions to ask
- How do you connect your customer data across channels and partners today?
- How are you handling the move away from third-party cookies?
- How do you measure whether your ads reach real customers?
Objections they'll throw at you
“I'm busy right now.”
→ Of course. I'll keep it short. It's about reaching customers with less wasted ad spend. Could I try you tomorrow?
“We're not interested.”
→ Understood. Is your customer data already in good shape, or is it not a focus right now?
“We already use something for this.”
→ That's helpful to know. What does it do well for you, and where do you still hit limits?
“Send me an email.”
→ Happy to. What would be most useful to see: better targeting, better measurement, or safer data sharing?
Competitors worth knowing
InfoSum, Snowflake
Interview tips for this company
- Learn terms like 'first-party data', 'identity resolution', and 'clean room' in plain words.
- This is enterprise selling. Show you respect that the buyer's time is limited and that big decisions involve many people.
Written from public information about LiveRamp to help you practice. Ask an insider what their role play looked like; it's the best prep there is.