← LINQ
LINQ role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software for school districts that handles finance, HR and administration, and school nutrition programs in one connected system.
Who you'd be calling
District business officials, CFOs, HR directors, technology directors and child nutrition directors at K-12 school districts.
Your opener
“Hi [Name], this is [You] from LINQ. We help school districts run finance, administration and nutrition in one system. Is now a bad time for a quick question?”
Problems you solve for them
- Finance, HR and meal programs run on separate systems that don't talk
- Staff spend hours on manual paperwork and reports
- Districts have tight budgets and need to stay compliant
Discovery questions to ask
- Which systems does your district use for finance, HR and meal programs?
- How much time does your office spend moving data between them?
- Is a software change on your radar in the next year or two?
Objections they'll throw at you
“I'm busy right now.”
→ I understand, and I'll be brief. When's a better time this week for a five-minute chat?
“Not interested.”
→ That's okay. Can I ask if your systems already work well together, or is that something you've been living with?
“We already use something for this.”
→ That's common. What works well, and what takes your staff too much manual effort?
“Just send me an email.”
→ Sure. Who else in the district should I include, like finance or nutrition, so it's useful to your team?
Competitors worth knowing
Tyler Technologies, Skyward
Interview tips for this company
- Learn who in a district decides: business office, HR and nutrition leaders may all weigh in. Ask who else is involved.
- Districts follow budget calendars and often buy through bids, so be ready to ask about timing instead of pushing for a fast yes.
Written from public information about LINQ to help you practice. Ask an insider what their role play looked like; it's the best prep there is.