← LILT
LILT role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
LILT is an AI platform that translates and localizes content, combining machine translation with human review.
Who you'd be calling
Localization managers, Heads of Localization, and Directors of Global Content or Product at large global companies.
Your opener
“Hi [Name], this is [You] from LILT. I know I'm calling out of the blue. We help global companies translate content faster using AI with human review. How does your team handle translation today?”
Problems you solve for them
- Translation is slow and expensive at scale
- Content must go out in many languages at once
- Quality and brand voice are hard to keep consistent across languages
Discovery questions to ask
- Which languages and types of content do you translate most often?
- How long does it take to get content live in new markets?
- What do you use now for translation, and where does it slow you down?
Objections they'll throw at you
“I'm busy.”
→ I get it, I'll be quick. Can I ask one question about how you handle translation, and then you can decide if it's worth more time?
“Not interested.”
→ No problem. Is that because translation is running well, or because you've been disappointed by AI translation before?
“We already work with a translation vendor or tool.”
→ That's common. Are you happy with the speed and cost, or is there anything you'd improve? Would a short comparison be worth it?
“Send me an email.”
→ Of course. So I send the right thing, which matters more to you: speed, cost or quality? And can we set a quick call after?
Competitors worth knowing
Smartling, Phrase, RWS, DeepL
Interview tips for this company
- Learn the basic terms: localization, translation memory, machine translation, human-in-the-loop.
- Localization buyers care about quality. Don't promise that AI is perfect, say it's AI with human review.
- Enterprise targets are hard to reach, so prepare to talk about how you'd research accounts and find the right person.
Written from public information about LILT to help you practice. Ask an insider what their role play looked like; it's the best prep there is.