← LendingTree
LendingTree role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Online marketplace where lenders and insurers pay to reach consumers comparing loans, mortgages and insurance offers.
Who you'd be calling
Marketing, acquisition and partnership leaders at banks, lenders, mortgage companies and insurance carriers
Your opener
“Hi Morgan, this is Alex from LendingTree. I know I'm calling out of the blue. We connect lenders with people who are actively shopping for loans or insurance. Do you have a minute to talk about how you find new customers today?”
Problems you solve for them
- Acquiring qualified borrowers or policyholders is expensive and unpredictable
- Hard to reach shoppers who are actively comparing offers
- Need a steady flow of leads to hit growth targets
- Paid ad spend is hard to tie to actual customers
Discovery questions to ask
- Where do most of your new customers come from today?
- Do you buy leads or advertise on comparison sites already? How are those performing?
- What does it cost you to acquire a customer, and is that where you need it to be?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll be brief. I'm only trying to learn how you find new customers. Can we set 15 minutes next week?
“We're not interested.”
→ Fair enough. Is that because your acquisition goals are covered, or past lead programs didn't deliver?
“We already work with other lead sources.”
→ That makes sense. Which ones perform best for you? I'd like to understand where a marketplace like ours could add on top.
“Just send me an email.”
→ Sure. Which product are you focused on growing, mortgages, personal loans or insurance, so I keep it relevant? Can I follow up Friday?
Competitors worth knowing
Credit Karma, NerdWallet, Bankrate, EverQuote
Interview tips for this company
- Understand the model: consumers use LendingTree for free, and lenders and insurers pay for leads and ads. Your buyer is the lender, not the shopper.
- Be ready for compliance questions in finance and insurance. Say you'll bring in the right team rather than guessing.
Written from public information about LendingTree to help you practice. Ask an insider what their role play looked like; it's the best prep there is.