← LeanDNA
LeanDNA role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps manufacturers buy the right parts at the right time, cutting excess inventory and preventing shortages.
Who you'd be calling
VPs of supply chain, materials and procurement managers, and operations leaders at mid-size to large manufacturers.
Your opener
“Hi [Name], this is [Your Name] from LeanDNA. We help manufacturers cut excess inventory and avoid part shortages. Is this a good moment for a quick question?”
Problems you solve for them
- Excess inventory ties up cash that the business could use elsewhere
- Part shortages stop production lines and delay deliveries to customers
- Planners waste time in spreadsheets chasing which parts to order and when
Discovery questions to ask
- How often do part shortages hold up production at your plants?
- How do your planners decide what to order and when today?
- Roughly how do you feel about the amount of cash tied up in inventory?
Objections they'll throw at you
“I'm busy right now.”
→ Sure, I'll be brief. Can we find 15 minutes later this week, or is next week better?
“Not interested.”
→ That's fair. Is inventory simply under control, or is it a topic you'd look at later in the year?
“We already have an ERP that handles this.”
→ Many do, ERPs are great for records. How well does it tell your planners what to buy or cut, or do they fill the gap in spreadsheets?
“Just send me an email.”
→ Of course. Which hurts more for you today, too much stock or shortages, so I can point it the right way?
Competitors worth knowing
Kinaxis, o9 Solutions, Blue Yonder
Interview tips for this company
- Learn the simple vocabulary: excess inventory, shortages, working capital, planners. Say them in plain words.
- The profile says enterprise buyers, so practice a calm, respectful tone with senior operations people.
Written from public information about LeanDNA to help you practice. Ask an insider what their role play looked like; it's the best prep there is.