← Koah
Koah role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An ad network built for AI apps, helping them earn money from high-intent moments without hurting the user experience.
Who you'd be calling
Founders, heads of growth and monetization leads at AI app and chatbot companies; also brand and performance marketers wanting AI placements.
Your opener
“Hi Casey, this is Alex from Koah. I know I'm calling out of the blue. We help AI apps earn revenue from free users with ads that fit naturally into the experience. How are you thinking about making money from users who don't pay today?”
Problems you solve for them
- Many AI apps rely on subscriptions and struggle to earn from free users
- Traditional ads feel clunky and can ruin the chat experience
- Running ads is a distraction for small teams
Discovery questions to ask
- How do you make money from your app today, mostly subscriptions?
- What share of your users are on the free tier?
- Have you looked at ads, and what worried you about them?
Objections they'll throw at you
“I'm busy.”
→ I hear you, I'll keep it to one question. How much of your user base isn't paying you today?
“We're not interested. We don't want ads.”
→ That's a real concern, and protecting the user experience matters. If ads could fit in without feeling intrusive, would that change your view enough to hear more?
“We already monetize with subscriptions.”
→ That's great, and it's the main model for most apps. What happens with the users who never upgrade, is there anything you're doing for them?
“Send me an email.”
→ Of course. So I send the right thing, are you more worried about user experience or about revenue size? Then could we set 15 minutes next week to talk it through?
Interview tips for this company
- Understand the model: AI apps have high compute costs, so free users cost real money.
- Expect the objection 'ads will hurt our product' and practice calmly asking about it.
- Mention the Series A only if you've read it on their site, and don't add numbers beyond the profile.
Written from public information about Koah to help you practice. Ask an insider what their role play looked like; it's the best prep there is.