← Ketryx
Ketryx role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps medical device makers build and release software while staying compliant with FDA and ISO rules.
Who you'd be calling
Heads of Quality/Regulatory, VPs of Engineering, and Product leaders at medical device and digital health companies, from startups to large firms.
Your opener
“Hi Jordan, this is Alex from Ketryx. I'll be quick: we help medical device teams ship software faster while keeping documentation FDA-ready. Is compliance paperwork something that slows your releases down?”
Problems you solve for them
- Compliance paperwork slows down software releases
- Teams track requirements and testing in disconnected tools and spreadsheets
- Audits and FDA submissions are stressful and time-consuming
Discovery questions to ask
- How does your team handle documentation and traceability for software releases right now?
- What tools do your engineering and quality teams use to track requirements and testing?
- What happens when an audit or FDA submission is coming up?
Objections they'll throw at you
“I don't have time for this.”
→ Understood, I'll keep it to one question. When you're preparing a release, how much time goes into compliance documentation versus building?
“Not interested.”
→ No worries. Is that because your current process works well, or because compliance tooling isn't on your radar right now?
“We already use Jira and Confluence or a QMS.”
→ Many teams do. How do you connect those tools to show traceability for auditors, and is that mostly manual?
“Send me an email.”
→ Happy to. Who handles quality or regulatory on your side, so I can send something relevant to them too?
Competitors worth knowing
Jama Software, Greenlight Guru, Qualio
Interview tips for this company
- Learn plain-English meanings of FDA, ISO 13485, IEC 62304, and 'traceability', and use only the terms you can explain.
- You may call both engineering and quality people, so practice speaking to each one's different worry: speed versus risk.
Written from public information about Ketryx to help you practice. Ask an insider what their role play looked like; it's the best prep there is.