What they sell, in one line
Software that helps IT providers and in-house IT teams manage, secure, and automate their customers' computers and networks.
Who you'd be calling
Owners and operations leads at MSPs (outsourced IT firms), plus IT managers or directors at small and mid-size companies
Your opener
“Hi [Name], this is [Your Name] from Kaseya. I know I caught you out of the blue. We help IT teams and MSPs manage and secure their clients' systems from one place, so I wanted to ask how you handle that today?”
Problems you solve for them
- Juggling many separate tools makes IT work slow and messy
- Small teams struggle to keep customers secure against ransomware and attacks
- Manual, repetitive IT tasks eat up time and profit
Discovery questions to ask
- How many different tools does your team use to manage and secure customer devices?
- How much of your day goes to repetitive tasks like patching or ticket handling?
- How do you keep up with security threats like ransomware for your clients?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll be quick. Could we pick a 10-minute slot later this week so I can ask you two questions?
“We're not interested.”
→ Understood. Out of curiosity, are you happy with how many tools your team has to juggle today?
“We already use something for that.”
→ That makes sense, a lot of MSPs do. What do you like about it, and what's one thing you wish it did better?
“Just send me an email.”
→ Sure thing. So it's not junk, what's the one part of managing IT you'd most like to simplify?
Competitors worth knowing
ConnectWise, NinjaOne, N-able, Datto
Interview tips for this company
- Know the term MSP: a company that runs IT for other businesses. Understand how that differs from an internal IT team.
- Kaseya sells to both MSPs and internal IT, so ask early which one you're talking to and adjust your opener.
Turn this into a full practice scriptOpener, pitch, questions, objections, voicemail and close for Kaseya.GenerateWritten from public information about Kaseya to help you practice. Ask an insider what their role play looked like; it's the best prep there is.