← Kargo
Kargo role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Sensors installed at loading docks plus software that verify what freight is loaded and unloaded.
Who you'd be calling
Logistics and supply chain directors, warehouse and distribution center managers at shippers, carriers and logistics providers.
Your opener
“Hi Sam, this is Alex from Kargo. I know I'm calling out of the blue. We put sensors on loading docks that automatically verify what freight goes on and off the truck. Do freight shortages or disputes ever come up at your docks?”
Problems you solve for them
- Disputes over what was actually loaded or delivered
- Shortages, damage claims and lost freight
- Manual dock checks that are slow and miss errors
Discovery questions to ask
- How do you confirm today that a load is complete and undamaged?
- How often do you run into claims or disputes over missing freight?
- How much time does your dock team spend checking and recording loads by hand?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I know docks are hectic. I only have one question about how you verify loads. Could we do 15 minutes early next week?
“We're not interested.”
→ Understood. Most people feel that way until a big claim comes in. When was the last time a shortage dispute cost you time or money?
“We already use something for this.”
→ Good to know. Is that a manual check or scanning system, and does it catch errors as the freight actually moves?
“Just send me an email.”
→ Sure, happy to. What matters most to you: fewer claims, faster dock turnaround or better visibility?
Interview tips for this company
- The company's profile text is generic, so read their website to confirm exactly what the product does before the interview.
- Learn basic freight words like shipper, carrier, dock, detention and claims, and show you can talk to operations people in plain terms.
Written from public information about Kargo to help you practice. Ask an insider what their role play looked like; it's the best prep there is.