What they sell, in one line
A PEO that bundles payroll, benefits, HR tools and compliance support with 24/7 customer service for small businesses.
Who you'd be calling
Founders, owners, office managers and operations leads at small businesses and startups, roughly 2-100 employees
Your opener
“Hi [Name], this is [You] from Justworks. I know I'm calling unannounced. We help small businesses get payroll, benefits and HR support in one place, and I wanted to ask how you're handling that today. Is now an okay time?”
Problems you solve for them
- Small teams can't get big-company health benefits on their own
- Compliance and HR rules are confusing and risky to get wrong
- Owners spend time on admin instead of growing the business
Discovery questions to ask
- How do you offer health benefits to your team right now?
- Who handles HR questions and compliance at your company?
- How much of your week goes to payroll and admin?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll be brief. Would it be better if I called back at a time that works for you?
“Not interested.”
→ No worries. Just so I understand, do you feel your benefits and HR are already well covered?
“We already have payroll and a benefits broker.”
→ That's common. How do those pieces work together, and who do you call when something goes wrong?
“Send me an email.”
→ Absolutely. What's one thing you'd want it to cover so it's worth your time?
Competitors worth knowing
Gusto, TriNet, Insperity, ADP TotalSource
Interview tips for this company
- Learn what a PEO is (co-employment) in plain words, since many owners have never heard the term.
- Lean on the 24/7 customer service point from the company description. It's a clear way to stand out.
Written from public information about Justworks to help you practice. Ask an insider what their role play looked like; it's the best prep there is.