Junction role-play cheat sheet

For the mock cold call at the end of most SDR interviews.

What they sell, in one line

An API that lets digital health companies offer lab testing and wearable data through a single integration.

Who you'd be calling

CTOs, heads of product and engineering leads at digital health, telehealth and longevity startups.

Your opener

“Hi Taylor, this is Alex from Junction. I know I'm catching you cold. We give digital health teams lab testing and wearable data through one API, so engineers don't have to build it all themselves. Are you offering anything like at-home labs or device data to your patients or members today?”

Problems you solve for them

Building lab testing integrations and operations from scratch takes months
Wearable data comes from many devices in different formats
Engineers get pulled away from the core product to manage vendors

Discovery questions to ask

Do you offer lab tests or wearable data in your product today, or is it on the roadmap?
How are you handling lab partners and ordering right now?
How much engineering time would you expect this to take to build in-house?

Objections they'll throw at you

“I'm busy right now.”

→ No worries, I'll be brief. Could I ask one quick question about whether lab or wearable data is on your roadmap?

“We're not interested.”

→ That's fair. Is it that you don't need lab or device data, or that you've already got a plan for it?

“We already have a lab partner.”

→ Great, so you know how hard that part is. How much of the ordering, results and support work is your team still doing yourselves?

“Just email me.”

→ Happy to. What would you most want to add, labs, wearables or both? I'll tailor the email and we can set up a short call next week to go through it.

Competitors worth knowing

Terra

Interview tips for this company

Learn what an API is in simple terms: a way for one piece of software to talk to another.
Know the two product halves: lab testing and wearable data. Ask which one the buyer cares about.
Your buyers are often technical, so keep it short and ask about their roadmap, not a feature tour.

Turn this into a full practice scriptOpener, pitch, questions, objections, voicemail and close for Junction.Generate

Written from public information about Junction to help you practice. Ask an insider what their role play looked like; it's the best prep there is.