← JOOR
JOOR role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A B2B online platform where fashion brands take, manage and fulfill wholesale orders from retail buyers.
Who you'd be calling
Heads of wholesale, sales directors and e-commerce leads at fashion and apparel brands; buyers and owners at retailers and boutiques.
Your opener
“Hi Sam, this is Alex from JOOR. I know I'm calling out of the blue, do you have 30 seconds to tell me if I'm even close to relevant? We help fashion brands take wholesale orders in one place instead of juggling emails and spreadsheets, and I wanted to see how your team handles that today.”
Problems you solve for them
- Wholesale orders still come in by email, spreadsheets and PDFs
- Hard to find and reach new retail buyers
- Line sheets, inventory and orders get out of sync across teams
Discovery questions to ask
- How do your retail buyers place wholesale orders with you today?
- How much of that is still email, PDFs or spreadsheets?
- What happens when inventory changes in the middle of a buying season?
Objections they'll throw at you
“I'm really busy right now.”
→ Totally get it, I'll be quick. Can I ask one question about how you take wholesale orders, and if it's not a fit I'll let you go?
“We're not interested.”
→ Fair enough, most people haven't thought about it until it hurts. Out of curiosity, is wholesale ordering working smoothly for you, or is it just not a priority this season?
“We already use something for wholesale.”
→ Good, that means you take wholesale seriously. What do you like about it, and what do you wish it did better?
“Just send me an email.”
→ Happy to. So I send something useful, what's the one thing in your wholesale process you'd most like to fix? Then can we pick a quick time next week to look at it together?
Competitors worth knowing
NuORDER, Brandboom, Faire
Interview tips for this company
- Learn the wholesale basics: brands sell to retailers in buying seasons, and order-taking is the core pain.
- Be ready to explain that JOOR has two sides, brands and buyers, and a bigger buyer network is a selling point for brands.
- Check whether the role targets brands or retailers, and tailor your role play to that buyer.
Written from public information about JOOR to help you practice. Ask an insider what their role play looked like; it's the best prep there is.