← Iru
Iru role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A platform that helps IT and security teams manage and secure devices, identities and compliance in one place.
Who you'd be calling
IT managers, heads of IT, security leads and IT directors at mid-size, fast-growing companies
Your opener
“Hi [Name], this is [You] from Iru, formerly Kandji. I know I'm calling out of nowhere. We help IT teams manage devices, logins and compliance in one platform instead of several tools. Do you have a minute to tell me how you handle that today?”
Problems you solve for them
- IT teams juggle many separate tools for devices, logins and compliance
- Managing laptops and phones for remote employees takes too much manual work
- Passing security audits means gathering proof from many systems
Discovery questions to ask
- What tools do you use today to manage employee devices and logins?
- How much time does your team spend getting audit or compliance evidence together?
- How do you set up and secure a new hire's laptop?
Objections they'll throw at you
“I'm busy.”
→ No problem, I'll be quick. Is your team running many separate tools for devices and security? Can we find 10 minutes later this week?
“Not interested.”
→ Fair. Is that because your current setup works well, or tool changes aren't on the table right now?
“We already use Jamf or Intune.”
→ Those are solid tools. What do you like about it, and what still takes manual work for your team?
“Send me an email.”
→ Of course. What's the biggest priority for your team, device management, identity or compliance? Can I follow up in a few days?
Competitors worth knowing
Jamf, Microsoft Intune, Mosyle
Interview tips for this company
- Know that Iru was formerly called Kandji. Mention it so prospects recognize the name.
- IT buyers hate fluff. Keep your questions specific and short, and admit when you don't know a technical answer.
Written from public information about Iru to help you practice. Ask an insider what their role play looked like; it's the best prep there is.