← Infor
Infor role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Cloud business software (ERP) built for specific industries like manufacturing, healthcare, and distribution.
Who you'd be calling
CIOs, IT Directors, CFOs and operations leaders at mid-size and large manufacturers, distributors and healthcare organizations.
Your opener
“Hi [Name], this is [You] from Infor. I know I'm calling out of the blue. We build business software for industries like yours, and I wanted to see if upgrading your current system is on your radar.”
Problems you solve for them
- Old on-premise ERP systems are costly to maintain and upgrade
- Generic software doesn't fit industry-specific needs
- Data is scattered across disconnected systems
Discovery questions to ask
- What system runs your finances and operations today?
- How old is it, and what do you have to work around?
- Is there an upgrade or replacement project on the roadmap?
Objections they'll throw at you
“I'm busy right now.”
→ Of course, I'll be brief. When would be a better time to grab five minutes this week?
“We're not interested.”
→ Fair enough. Is your current system working well, or is a change just not on the table right now?
“We already have SAP or Oracle.”
→ Those are big names. Does it fit your industry's needs out of the box, or do you spend a lot on customizing it?
“Just send me an email.”
→ Happy to. Which of your operations would you most want it to speak to?
Competitors worth knowing
SAP, Oracle NetSuite, Microsoft Dynamics 365
Interview tips for this company
- Know the industry angle: Infor sells different versions of its software for different industries, so research which industries the role covers.
- Be ready to explain ERP and why a company would switch from an old system.
Written from public information about Infor to help you practice. Ask an insider what their role play looked like; it's the best prep there is.