← Impartner
Impartner role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Partner relationship management software that helps companies recruit, manage and grow sales through channel partners.
Who you'd be calling
VPs of Channel, partner managers and alliance leaders at tech companies selling through resellers and partners.
Your opener
“Hi Morgan, this is Alex from Impartner. I know I'm calling out of the blue. We help tech companies manage their partner programs in one place so they can see which partners drive revenue. Do you have a minute?”
Problems you solve for them
- Partners are managed in spreadsheets and email, so it's hard to see what works
- Onboarding partners is slow and inconsistent
- Little visibility into how much revenue partners actually bring in
Discovery questions to ask
- How many partners are you working with, and how do you manage them today?
- How long does it take to onboard a new partner and get them selling?
- How do you track which partners bring in pipeline and revenue?
Objections they'll throw at you
“I'm busy right now.”
→ Of course, I'll be brief. Can we find 10 minutes later this week?
“We're not interested.”
→ No worries. Is the partner program running smoothly, or is it just not a focus this year?
“We already have a PRM or use our CRM.”
→ That's common. How well does it show partner-sourced revenue and handle onboarding?
“Send me an email.”
→ Sure. What would be most useful: partner onboarding or revenue visibility?
Competitors worth knowing
PartnerStack, Allbound, Crossbeam
Interview tips for this company
- Learn what a channel partner is (a reseller or referral partner that sells your product) and how it differs from direct sales.
- Be careful about claims like 'number one'; focus on the problems you solve rather than rankings.
Written from public information about Impartner to help you practice. Ask an insider what their role play looked like; it's the best prep there is.