← impact.com
impact.com role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps brands run affiliate, influencer, and partner programs and track which partners drive sales.
Who you'd be calling
VP/Director of Partnerships, Affiliate or Growth Marketing, and e-commerce marketing leads at online brands and retailers.
Your opener
“Hi Sam, this is Alex from impact.com. I know I'm calling out of the blue. Do you have 30 seconds to tell me if I'm even close to relevant? I'm calling because brands your size often struggle to see which partners and affiliates really drive sales.”
Problems you solve for them
- Partner programs run on spreadsheets, emails, and several disconnected tools
- Hard to tell which partners actually drive sales vs. just take credit
- Paying partners late or wrongly, and slow onboarding of new ones
Discovery questions to ask
- How do you run your affiliate or partner program today, and who manages it?
- How do you know which partners are bringing in real sales versus just taking credit?
- What's the most annoying part of paying and managing partners right now?
Objections they'll throw at you
“I'm busy right now.”
→ Totally fair, I'll be quick. Would it be okay if I asked one question and you tell me if it's worth a longer chat later?
“Not interested.”
→ No problem, I'd rather not waste your time. Can I ask how you're getting sales from partners today, just so I know if it's ever worth a follow-up?
“We already use something for affiliates.”
→ Good, that means partnerships matter to you. What's one thing you wish your current tool did better?
“Just send me an email.”
→ Happy to. So I send something useful, what's the main thing you want from your partner program this year?
Competitors worth knowing
Partnerize, Awin, CJ Affiliate, Rakuten Advertising
Interview tips for this company
- Learn the words affiliate, influencer, publisher, and 'partnership channel' so you sound at home with marketers.
- Use their site and a quick search to name one real brand type they serve; practice a call to an e-commerce marketer.
Written from public information about impact.com to help you practice. Ask an insider what their role play looked like; it's the best prep there is.