← Imagine Learning
Imagine Learning role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Digital curriculum and learning software for K-12 schools, helping teachers teach and students learn subjects like math and reading.
Who you'd be calling
Curriculum directors, assistant superintendents and technology leaders at K-12 districts, and principals at schools.
Your opener
“Hi [Name], this is [You] from Imagine Learning. I work with school districts on digital curriculum, and I'm curious how yours is handling it. Do you have a minute?”
Problems you solve for them
- Students falling behind and teachers needing better tools
- Hard to find digital programs teachers will actually use
- Need to show results to the school board and families
Discovery questions to ask
- What digital tools do your teachers use today for core subjects?
- How do you know whether students are using them and improving?
- What's the biggest challenge for teachers right now?
Objections they'll throw at you
“I'm busy right now.”
→ No worries, I know your day is full. Is there a short window later this week that works better?
“We're not interested.”
→ I hear you. Is that because your current tools are working well, or because budgets are tight right now?
“We already have a program.”
→ That's great. How well is it being used by teachers, and are there gaps in any grade or subject?
“Send me an email.”
→ Happy to. What grade levels or subjects matter most to you, so I send the right thing?
Competitors worth knowing
Curriculum Associates, McGraw Hill, Savvas, Amplify
Interview tips for this company
- Learn how school districts buy: budgets, board approvals and the school year calendar.
- Practice a warm, respectful tone. Educators are busy and wary of sales pitches.
Written from public information about Imagine Learning to help you practice. Ask an insider what their role play looked like; it's the best prep there is.