← Hudu
Hudu role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Hudu is a documentation and password manager built for IT teams and MSPs to store everything about client IT setups.
Who you'd be calling
MSP owners, service desk managers, IT directors at small and mid-size managed service providers or internal IT teams
Your opener
“Hi Sam, this is Alex from Hudu. I know I'm calling out of the blue. Got 30 seconds to tell you why I called, and then you can decide if it's worth more of your time?”
Problems you solve for them
- Passwords and network info scattered across spreadsheets, wikis and people's heads
- New techs take too long to learn a client's setup
- Slow ticket resolution because nobody can find the right doc
- Security risk from passwords shared in insecure ways
Discovery questions to ask
- Where does your team keep client passwords and network documentation today?
- When a tech picks up a ticket for a client they don't know, how do they get up to speed?
- What happens to your documentation when a senior tech leaves?
Objections they'll throw at you
“I'm really busy right now.”
→ Totally get it, that's why I'll be quick. I only want to know how your team finds client documentation today. Can I ask that one question and then let you go?
“We're not interested.”
→ Fair enough, I'm not sure I've earned your interest yet. Most MSPs I talk to say docs are a mess but nobody has time to fix it. Is that true for you, or are you in better shape?
“We already use something for documentation.”
→ Good, that means documentation matters to you. What do you like and not like about it? I'd like to see if there's anything worth a quick comparison.
“Just send me an email.”
→ Happy to. So it's useful and not just noise, what's the one documentation headache you'd most like fixed? I'll point the email at that.
Competitors worth knowing
IT Glue, Passportal
Interview tips for this company
- Learn what an MSP is and how it makes money (monthly fees to run other companies' IT). The buyer will test whether you get this.
- Hudu is positioned as a simpler, friendlier alternative in a space with an established big player. Be ready to talk about why a team would switch, and don't badmouth the incumbent.
- Use plain words like 'finding passwords and docs fast' instead of jargon you can't explain.
Written from public information about Hudu to help you practice. Ask an insider what their role play looked like; it's the best prep there is.