← Hike Medical
Hike Medical role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A platform and lab services that run the path from prescription to device for orthotics, prosthetics and DME clinics.
Who you'd be calling
Owners, practice managers and operations leads at orthotics and prosthetics (O&P) clinics and DME suppliers.
Your opener
“Hi [Name], this is [Your Name] from Hike Medical. We help O&P clinics with the back office, the point of care and the lab. Who handles that side of the clinic for you?”
Problems you solve for them
- Back-office work like paperwork and insurance steps takes time away from patients
- Clinics struggle to keep device-making and delivery organized and on time
- Running separate tools and labs makes the process slow and error-prone
Discovery questions to ask
- What does the path from prescription to a patient getting a device look like for you?
- Where does the process slow down or get messy?
- Do you make devices in-house or use an outside lab?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I know clinics are packed. When's a better 10 minutes, maybe between patients or at the end of the day?
“Not interested.”
→ Understood. Is that because your process works well, or because you've had trouble with vendors before?
“We already use a system and lab.”
→ Good, that gives us a starting point. What's one thing you'd change about how they work today?
“Send me an email.”
→ Happy to. So I send the right thing, is your biggest hassle the paperwork, the patient visit or the lab turnaround?
Interview tips for this company
- Learn the terms: orthotics, prosthetics, DME and what a prescription-to-device flow looks like. Check the terms are right before you use them.
- Stress one simple story: one company handles the whole path, so clinics juggle fewer vendors.
Written from public information about Hike Medical to help you practice. Ask an insider what their role play looked like; it's the best prep there is.