← Higher Logic
Higher Logic role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps associations and nonprofits run online member communities and keep members engaged and renewing.
Who you'd be calling
Executive Directors, Membership and Marketing Directors, and Community Managers at associations and nonprofits
Your opener
“Hi, this is [Name] from Higher Logic. I know I'm calling out of the blue, got a quick minute? We help associations keep members engaged and renewing with online communities, and I wanted to ask how you're connecting with your members today.”
Problems you solve for them
- Members don't see enough value and don't renew
- Hard to keep members talking to each other in one place
- Staff can't easily see which members are engaged and which are drifting away
Discovery questions to ask
- How do your members connect with each other and with your staff today?
- How do you track which members are engaged and which might not renew?
- What's your biggest challenge with member retention right now?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll be brief. Can I ask one question about member engagement and then we decide if a longer chat is worth it?
“We're not interested.”
→ No problem. Most association leaders I talk to worry about renewals. Is member engagement something your team feels good about right now?
“We already use something for our community.”
→ Good to know. Does it also show you who's engaged and help automate follow-up emails? Would a quick comparison be worth your time?
“Just send me an email.”
→ Absolutely. So it's relevant, are you more focused on renewals or on growing membership? And could we set a short follow-up next week?
Competitors worth knowing
Mighty Networks, Bevy, Almanac
Interview tips for this company
- Learn association basics: members pay dues, renewals matter most, and small teams run everything.
- Mention their 3,000+ customers in 21 countries from the profile, but don't make up customer names.
Written from public information about Higher Logic to help you practice. Ask an insider what their role play looked like; it's the best prep there is.