← GrayMatter Robotics
GrayMatter Robotics role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI-driven robots that automate surface finishing work in factories, like sanding and polishing, and adapt to different parts.
Who you'd be calling
VPs of operations, plant managers, manufacturing engineers and continuous improvement leads at manufacturers with finishing work.
Your opener
“Hi [Name], this is [Your Name] with GrayMatter Robotics. I'm calling because we help manufacturers use robots for finishing work like sanding. Is that something your team handles in-house?”
Problems you solve for them
- Sanding and finishing are hard, repetitive jobs that are tough to staff
- Quality varies from person to person and shift to shift
- Traditional robots need heavy reprogramming for each new part
Discovery questions to ask
- Which finishing steps are done by hand in your plant today?
- How hard is it to hire and keep people for that work?
- When a part changes, how long does it take to get the line ready again?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I know the floor never stops. Can I grab 10 minutes next week, or is there a better time of day to catch you?
“Not interested.”
→ Fair enough. Is it that finishing isn't a pain point for you, or that automation hasn't worked well for you in the past?
“We already use robots or a vendor for this.”
→ That's great, so you know what automation can do. How well does your setup handle new part types without a lot of reprogramming?
“Send me an email.”
→ Sure thing. So it's relevant, which parts or processes would you most want to take off your people's plates?
Interview tips for this company
- Learn the basics of surface finishing (sanding, polishing, coating prep) so you can ask real questions without faking expertise.
- Use plain factory language: labor shortages, consistency, and rework. Plant managers care about those, not AI buzzwords.
Written from public information about GrayMatter Robotics to help you practice. Ask an insider what their role play looked like; it's the best prep there is.