← GiveCampus
GiveCampus role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Online fundraising software that helps schools and universities collect donations from alumni, parents and supporters.
Who you'd be calling
Advancement, annual giving and alumni relations leaders (VP Advancement, Director of Annual Giving) at colleges, universities and private K-12 schools.
Your opener
“Hi Sam, this is Alex from GiveCampus. I know I'm calling out of the blue. I work with schools on online fundraising, and I wanted to ask how you're handling your giving campaigns right now. Do you have 30 seconds?”
Problems you solve for them
- Giving days and campaigns are hard to run and track with old tools
- Hard to get younger alumni and parents to donate online
- Small advancement teams are stretched thin and need to raise more
Discovery questions to ask
- How do you run your annual giving and giving day campaigns today?
- What's the hardest part of getting alumni or parents to give online?
- How big is your team, and what tools do they use to track gifts?
Objections they'll throw at you
“I'm really busy right now.”
→ Totally get it, I'll be quick. I just want to know if online giving is a priority this year. Can I grab 10 minutes later this week instead?
“We're not interested.”
→ Fair enough. Most people I call aren't looking at first. Can I ask what you use to raise money online today, so I know if it's even worth a follow-up?
“We already use something for fundraising.”
→ Good, that means giving matters to you. A lot of schools use a few tools together. How well is the one you have working for your campaigns and donor follow-up?
“Just send me an email.”
→ Happy to. So I send you something useful, what's the main goal you're working on this year? And would Thursday be okay for a quick check-in after you've read it?
Competitors worth knowing
Blackbaud
Interview tips for this company
- Learn the basic words of school fundraising: annual giving, giving day, alumni engagement, advancement office.
- Show you understand the buyer is a mission-driven, often small team, so be warm, not pushy.
- Read the company's site for how they describe giving days and be ready to say why you want to sell to schools.
Written from public information about GiveCampus to help you practice. Ask an insider what their role play looked like; it's the best prep there is.