← Givebutter
Givebutter role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An all-in-one fundraising platform for nonprofits: online donations, events, peer-to-peer fundraising, and donor management.
Who you'd be calling
Executive Directors, Development Directors, Fundraising Managers and Operations leads at small and mid-size nonprofits.
Your opener
“Hi Sam, this is Alex from Givebutter. I know I'm calling out of the blue. We help nonprofits run donations, events and donor tracking in one place. Do you have 30 seconds for me to tell you why I called you?”
Problems you solve for them
- Using many separate tools for donations, events, email and donor records
- Staff time lost to manual data entry and messy donor lists
- Payment and platform fees that cut into every dollar raised
- Hard to thank and re-engage donors in a personal way
Discovery questions to ask
- How do you collect donations and manage donor info today?
- How many different tools does your team log into for fundraising?
- What's the hardest part of following up with donors after they give?
Objections they'll throw at you
“I'm busy right now.”
→ Totally get it, I'll be quick. I just want to know if juggling fundraising tools is a pain for you. Would a better time tomorrow work for a 10-minute chat?
“We're not interested.”
→ Fair enough, I'm not trying to push anything. Can I ask what you use now for donations, so I know whether it's even worth a follow-up?
“We already use something for fundraising.”
→ That's good, most teams do. Lots of our nonprofits started the same way, then wanted fewer tools in one place. What do you wish your current setup did better?
“Just send me an email.”
→ Happy to. So I send you something useful, what's the one fundraising task that eats the most of your time?
Competitors worth knowing
Classy (GoFundMe Pro), Donorbox, Zeffy, Bloomerang
Interview tips for this company
- Learn Givebutter's pitch: one platform instead of many tools. Be ready to explain it in one sentence.
- Sound warm and mission-driven. Nonprofit buyers respond to people who care about their cause, not slick pitches.
- Know that nonprofit buyers are short on time and budget, so lead with saving them time.
Written from public information about Givebutter to help you practice. Ask an insider what their role play looked like; it's the best prep there is.