← GBG
GBG role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that checks addresses and verifies customer identities, helping businesses onboard real customers and catch fraud.
Who you'd be calling
Heads of Fraud, Risk, Compliance, Onboarding and E-commerce at large banks, fintechs, retailers and marketplaces
Your opener
“Hi [Name], this is [You] from GBG. I know I'm calling out of the blue. We help companies verify who their customers are and where they live, quickly, without slowing down sign-up. Is that something you deal with?”
Problems you solve for them
- Bad or fake addresses cause failed deliveries and extra costs
- Slow identity checks make customers drop out during sign-up
- Fraud and compliance rules (like KYC) are hard to keep up with
Discovery questions to ask
- How do you verify new customers today, and where do people drop off during sign-up?
- How much do bad or incorrect addresses cost you, in failed deliveries or returns?
- How are you handling fraud and compliance checks right now?
Objections they'll throw at you
“I'm busy right now.”
→ Got it, I'll be brief. I'm calling about cutting fraud and sign-up drop-off. When would be a better 10 minutes this week?
“We're not interested.”
→ Understood. Is identity checking running smoothly for you, or is it just not on the radar at the moment?
“We already have a verification provider.”
→ That makes sense, most companies do. Many of our customers add us for address checks or extra coverage in other countries. How happy are you with your current match rates?
“Just send me an email.”
→ Sure. So it's useful and not generic, is your bigger focus fraud prevention, address quality or faster onboarding?
Competitors worth knowing
Experian, LexisNexis Risk Solutions, Jumio, Onfido
Interview tips for this company
- Learn the terms KYC (know your customer), identity verification and address validation, in plain words.
- Know that GBG has several products, with Loqate for addresses. Check which one the job covers.
Written from public information about GBG to help you practice. Ask an insider what their role play looked like; it's the best prep there is.