← GaggleAMP Inc.
GaggleAMP Inc. role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps employees share their company's content on their own social accounts, so the brand reaches more people.
Who you'd be calling
Marketing managers, Directors of Demand Gen, Social Media or Content leads at mid-sized B2B companies.
Your opener
“Hi [Name], this is [Your Name] from GaggleAMP. I know I'm calling out of the blue. Do you have 30 seconds for me to tell you why I called, and then you can decide if it's worth continuing?”
Problems you solve for them
- Company posts get little reach because only the brand page shares them
- Employees want to help but don't know what to share or find it awkward
- Hard to connect social activity to leads and pipeline
Discovery questions to ask
- How do you get your company's content in front of people today beyond your brand page?
- Do your employees share your posts, and how do you encourage that?
- How do you measure what social sharing does for pipeline?
Objections they'll throw at you
“I'm busy right now.”
→ Totally get it, I'll be quick. Would it be better if I called back at a time that works, say tomorrow morning?
“Not interested.”
→ Fair enough, I'm calling cold so that makes sense. Can I ask just one thing: is getting more reach from your own team's networks something you care about at all?
“We already use something for this.”
→ Good, that means you already see the value. What do you like most about it, and is there anything you wish it did better?
“Just send me an email.”
→ Happy to. So I send something useful rather than generic, what's your biggest goal for social this quarter?
Competitors worth knowing
Sprout Social, Dynamic Signal, Hootsuite Amplify
Interview tips for this company
- Learn what 'employee advocacy' means in plain terms: staff sharing company posts to their own networks.
- Be ready to explain why employee posts get more trust and engagement than brand posts, and tie it to pipeline.
Written from public information about GaggleAMP Inc. to help you practice. Ask an insider what their role play looked like; it's the best prep there is.