← G2
G2 role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A software review site where companies buy ads and buyer-interest data to reach people researching software.
Who you'd be calling
CMOs, VPs of Marketing, demand generation and product marketing leaders at B2B software companies.
Your opener
“Hi [Name], this is [Your Name] from G2. I know I'm catching you unexpectedly. I work with software companies on finding buyers who are already researching their category, so I'm curious how your team handles that today. Do you have a minute?”
Problems you solve for them
- Hard to know which companies are actively shopping for their type of software
- Sales teams chase cold leads that aren't ready to buy
- Buyers trust reviews, but vendors struggle to get enough good ones
- Marketing spend is tough to connect to real pipeline
Discovery questions to ask
- How does your team find out which companies are actively looking for a product like yours?
- How important are customer reviews in your deals today?
- How do your marketing and sales teams decide who to follow up with first?
Objections they'll throw at you
“I'm busy right now.”
→ Sure, I'll be quick. I just want to see if finding in-market buyers is a goal for you this quarter. Could we find 15 minutes later this week?
“Not interested.”
→ No problem, thanks for being honest. Is it because pipeline is strong right now, or because buyer data isn't a focus?
“We already use something for this.”
→ Great, sounds like you take buyer data seriously. What do you use now, and what gaps do you still see in knowing who's ready to buy?
“Just send me an email.”
→ Happy to. So it's relevant, are you more focused on getting more reviews, finding in-market buyers, or running ads?
Competitors worth knowing
TrustRadius, Gartner Digital Markets, Bombora, 6sense
Interview tips for this company
- Understand 'buyer intent': signs that a company is researching a product, like visiting a category page. Be able to explain it simply.
- G2 sells to software companies, so practice talking about pipeline, leads and how marketing and sales work together.
Written from public information about G2 to help you practice. Ask an insider what their role play looked like; it's the best prep there is.