← Forward Networks
Forward Networks role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Forward Networks builds a digital twin of a company's network so engineers can test, verify and troubleshoot it.
Who you'd be calling
Network engineering and operations leaders, VPs of infrastructure, and network architects at large enterprises.
Your opener
“Hi Pat, this is Alex from Forward Networks. I know I'm calling out of nowhere, got a quick minute? We help network teams build a software model of their network to catch problems before they cause outages, and I'm curious how your team verifies changes today.”
Problems you solve for them
- Network outages and slow troubleshooting across many vendors
- Risky changes that can break the network
- No reliable, up-to-date picture of how the network really works
Discovery questions to ask
- How do you check that a network change won't break something?
- When there's an outage, how long does it take to find the cause?
- How many vendors and locations does your network cover, and how do you keep documentation current?
Objections they'll throw at you
“I'm busy.”
→ Totally get it. Could I send a calendar invite for a short call at a better time?
“Not interested.”
→ No problem. Is network reliability already in a great place, or is something else taking priority?
“We already have monitoring tools.”
→ Good to know. Do those tools help you test a change before it goes live, or mainly show problems after they happen?
“Just send an email.”
→ Sure. What's the bigger issue for you, outages or risky changes, so I can focus the note?
Interview tips for this company
- Practice explaining 'digital twin' in one plain sentence, like a safe practice copy of the network.
- Network engineers are technical and skeptical. Ask good questions, be honest when you don't know, and don't use jargon you can't explain.
Written from public information about Forward Networks to help you practice. Ask an insider what their role play looked like; it's the best prep there is.