← Forus
Forus role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An AI-powered network connecting doctors, pharmacies, payers and biopharma to help new treatments reach patients faster.
Who you'd be calling
Commercial, market access, patient services and brand leaders at biopharma companies.
Your opener
“Hi Dr. Lee, this is Alex from Forus. We work on connecting doctors, pharmacies and payers so new therapies reach patients faster. Do you have a minute so I can ask how your team sees that journey today?”
Problems you solve for them
- New drugs take too long to reach the right patients
- Biopharma teams have little clear view of what happens between doctor, pharmacy and payer
- Coordinating across doctors, pharmacies and insurers is slow and manual
Discovery questions to ask
- Where do patients tend to get stuck between prescription and starting therapy?
- How much visibility does your team have into what happens at the pharmacy or payer step?
- How do you work with doctors and pharmacies today, and what's hard about it?
Objections they'll throw at you
“I'm busy right now.”
→ I understand, your schedule is packed. Is there a better 15 minutes in the next week or two?
“Not interested.”
→ No worries. Is getting patients onto therapy faster not a focus for your team right now, or are you already comfortable with how it works?
“We already work with other vendors for that.”
→ That makes sense. Where do you still have gaps in visibility or speed, and would it be useful to see how we might fit alongside them?
“Send me an email.”
→ Happy to. Which brand or area should I focus it on, and can I check in with you after you've had a look?
Interview tips for this company
- Learn the simple path from prescription to patient: doctor, pharmacy, insurance (payer), then therapy. Be able to say it in two sentences.
- Enterprise sales is slower and involves many people, so be ready to talk about how you'd find the right contact and get a first meeting at a large company.
Written from public information about Forus to help you practice. Ask an insider what their role play looked like; it's the best prep there is.