← Formlabs
Formlabs role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Professional desktop 3D printers, software and materials that let engineers and designers make prototypes and parts in-house.
Who you'd be calling
Product design engineers, R&D and engineering managers, and manufacturing leads at product companies, labs and universities.
Your opener
“Hi [Name], this is [Your Name] from Formlabs. We make professional 3D printers that let engineering teams print prototypes and parts in-house. Did I catch you at an okay time?”
Problems you solve for them
- Outsourcing prototypes is slow and expensive
- Waiting weeks for parts slows down product development
- Industrial 3D printers are costly, complex and need special facilities
Discovery questions to ask
- How do you get prototypes or custom parts made today?
- How long does it take from design to a physical part in your hands?
- How much do you spend on outside machining or print services?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll keep it quick. Can we pick a time later this week for 10 minutes?
“Not interested.”
→ Fair enough. Is prototyping speed not an issue, or do you already have what you need in-house?
“We already have a 3D printer.”
→ Good, so you already see the value. What do you wish it did better, quality, materials or reliability?
“Just send me an email.”
→ Sure. What do you print or prototype most often, so I send relevant examples?
Competitors worth knowing
Stratasys, Ultimaker, Carbon
Interview tips for this company
- Learn the basics: resin printing, prototypes, and what engineers use them for. Don't pretend to be an engineer, just be curious.
- Know that Formlabs started in 2012 in Cambridge with 10 people (from the profile), which is a good story to bring up.
Written from public information about Formlabs to help you practice. Ask an insider what their role play looked like; it's the best prep there is.