← Footprint
Footprint role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An AI platform that runs identity checks, fraud detection and compliance work, with a clear audit trail.
Who you'd be calling
Heads of Compliance, Risk, Fraud and Product at fintechs, banks and other regulated companies
Your opener
“Hi, this is Sam from Footprint. I know I'm calling out of the blue. We help compliance teams run identity checks and investigations faster, with every step on record for auditors. Is now an okay time for 30 seconds?”
Problems you solve for them
- Compliance and investigation work is manual and slow
- Identity checks and fraud tools are spread across many vendors
- Regulators expect clear, auditable records of every decision
Discovery questions to ask
- How does your team handle identity checks and investigations today?
- How many tools or vendors are involved in that process?
- What does an audit or regulator review look like for your team?
Objections they'll throw at you
“I've got a meeting in a few minutes.”
→ No problem. Can we find 10 minutes later this week that works for you?
“Not interested.”
→ Understood. Out of curiosity, is compliance workload under control for your team right now?
“We already have identity and fraud vendors.”
→ Makes sense, most teams do. Where do you still rely on manual work or spreadsheets, and could that be worth a look?
“Email me the details.”
→ Happy to. Which matters most to you, speed, cost, or audit readiness, so I send the right thing?
Competitors worth knowing
Persona, Alloy, Socure
Interview tips for this company
- Understand the terms KYC, AML and audit trail well enough to explain them in simple words.
- Don't oversell the AI: buyers in compliance worry about accuracy, so lean on 'auditable' and 'human in control'.
Written from public information about Footprint to help you practice. Ask an insider what their role play looked like; it's the best prep there is.