← Flai
Flai role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An AI-native communications platform that helps car dealerships handle customer calls, texts and follow-ups.
Who you'd be calling
General managers, internet/BDC managers and dealer principals at mid-size car dealerships and dealer groups.
Your opener
“Hi Mike, this is Alex from Flai. I help dealerships stop losing car shoppers who call or text and don't get an answer fast. Do you have a minute so I can ask how your team handles that today?”
Problems you solve for them
- Missed calls and slow replies to car shoppers lose sales
- BDC and sales staff are stretched thin on repetitive follow-up
- Leads go cold after hours and on weekends
Discovery questions to ask
- What happens when a customer calls or texts after hours?
- How fast does your team usually reply to a new internet lead?
- How many people do you have handling calls and follow-up, and is that enough?
Objections they'll throw at you
“I'm busy, I'm on the floor.”
→ I get it, dealerships are hectic. Can I call back at a quieter time, like early morning or mid-afternoon, when you have 10 minutes?
“Not interested.”
→ No problem. Just so I understand, are missed calls and slow lead replies not an issue for you right now?
“We already have a BDC / a vendor for that.”
→ Good, then you know how much this matters. Where does your current setup fall short, like after hours or busy days, and would it be worth a quick look at how we compare?
“Send me an email.”
→ Sure. To make it useful, how many leads or calls do you get in a typical week, and can we pick a time next week to talk it over?
Competitors worth knowing
Impel, Podium
Interview tips for this company
- Learn dealership basics: sales vs. service department, BDC, internet leads, and how a missed call costs a deal.
- Practice a friendly, direct tone. Dealership managers are busy and don't like long pitches, so show you can get to the point in 20 seconds.
Written from public information about Flai to help you practice. Ask an insider what their role play looked like; it's the best prep there is.