← Fivetran
Fivetran role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that automatically copies data from apps and databases into one central place for analysis.
Who you'd be calling
Data Engineering Managers, Heads of Data/Analytics, and Directors of BI at startups through large companies.
Your opener
“Hi [Name], this is [You] from Fivetran. I know I caught you out of the blue, do you have 30 seconds? I'm calling data teams who spend too much time keeping data pipelines running, and I wanted to see if that sounds familiar.”
Problems you solve for them
- Engineers waste time building and fixing custom data pipelines
- Pipelines break when an app changes, so reports go stale
- Analysts wait on data instead of getting insights
Discovery questions to ask
- How does data get from your tools, like Salesforce or your databases, into your warehouse today?
- How much of your engineers' time goes to fixing or maintaining those pipelines?
- What happens to reports when a pipeline breaks?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll keep it short. Can I send a calendar invite for a quick 15 minutes later this week?
“We're not interested.”
→ Understood. Out of curiosity, is your team happy with how much time goes into maintaining pipelines, or is that just accepted as part of the job?
“We already built our own pipelines or use another tool.”
→ Lots of teams start that way. How much effort does it take to keep those running as your sources change?
“Just send me an email.”
→ Sure thing. What's the main data source your team struggles with, so I can point to something relevant?
Competitors worth knowing
Airbyte, Matillion
Interview tips for this company
- Be able to explain 'moving data from apps into a warehouse' in one simple sentence, with an everyday example.
- Fivetran offers a free start, so know how to use it as a low-risk next step in your close.
Written from public information about Fivetran to help you practice. Ask an insider what their role play looked like; it's the best prep there is.