← Firstup
Firstup role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A platform that helps big companies send targeted messages and updates to employees on any device.
Who you'd be calling
VPs and Directors of Internal Communications, Employee Experience and HR at large enterprises.
Your opener
“Hi [Name], this is [You] from Firstup. I know I'm calling out of the blue. We help internal comms teams reach employees who don't live in their inbox, and I wanted to see how you get important news to everyone. Do you have a quick moment?”
Problems you solve for them
- Messages get lost in email, especially for frontline and deskless workers
- Hard to know if employees actually saw or read important updates
- Different tools and channels make communication scattered
- Employees get irrelevant messages instead of ones for their role or location
Discovery questions to ask
- How do you reach employees who don't sit at a desk or check email?
- How do you know whether an important message was actually seen?
- How many different tools does your team use to communicate with employees today?
Objections they'll throw at you
“I'm busy right now.”
→ Of course, I'll be brief. Is there a better time later this week for a quick call?
“We're not interested.”
→ Understood. Is employee communication working well today, or is it just not something you're looking at right now?
“We already have an intranet or use Microsoft tools.”
→ That's common. How well does it reach people who aren't at a computer, and can you see who read what?
“Send me an email.”
→ Sure. So it's relevant, are your biggest comms challenges around frontline staff, reach, or measuring engagement?
Competitors worth knowing
Staffbase, Poppulo, Simpplr, Workvivo
Interview tips for this company
- Learn terms like frontline workers, deskless employees, employee engagement and internal comms.
- Be careful with their 'Fortune 100' claim. Use it only as they state it publicly, and don't add numbers of your own.
Written from public information about Firstup to help you practice. Ask an insider what their role play looked like; it's the best prep there is.